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Who, Why, How of Consumer Understanding

The TGI studies sit at the forefront of the marketing and media industries, providing comprehensive insight into the online and offline behavior of consumers: who they are, why they behave and make choices the way they do and how best to reach them. 

Used by communications and digital agencies, media and advertisers, TGI measures brand consumption, reasons behind behaviors and media usage.

Drawing vital information from 70 countries worldwide, TGI is the most trusted source of national and international planning insights. TGI fulfills a wide range of strategic and tactical purposes, including the identification of target audiences, digital and traditional communication planning, consumer profiling and brand positioning. 

To learn more about how Kantar Media TGI can help you connect more deeply than ever with today’s consumers, please contact Duncan Stark (1-917-310-8684) today. 

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